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POPCORN CINEMA ADVERTISING

At Popcorn, we specialize in on-screen and foyer advertising sales for Nu Metro, Movies@, Epic, and other independent cinema screens. We represent 37 cinema complexes and over 240 screens nationwide, including Nu Metro’s premium circuits: Scene VIP, Scene Xtreme, and the fully immersive 4DX experience.

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FOYER DISPLAYS & ACTIVATIONS

Engage with the excitement of the latest blockbusters through our foyer displays and activations. Utilize various touchpoints within the cinema environment to synchronize your message with your on-screen commercial. We offer a range of display opportunities to showcase your brand or product, including standees, pull-up banners, product sampling, 3D cut-outs, and floor decals.

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PACKAGES

Popcorn provides a variety of packages tailored to align your brand with the films you desire, whether it’s the latest action blockbuster or a family-friendly feature. We have a package to suit your needs.

Discover the Power of Cinema Advertising.

Welcome to Popcorn Cinema Advertising Sales, your premier partner for on-screen and foyer advertising across South Africa. We proudly manage approximately 50% of the advertising for cinema screens and foyers, representing esteemed chains such as Nu Metro Cinemas, Movies@ (owned by the Tsogo Sun Group), Epic Cinemas, and various independent cinemas.

ADVANTAGES OF CINEMA ADVERTISING

  • Unbeatable Impact
  • 4DX Cinema (2D/3D Multi-Sensory with Wind, Smell, Water, Fog, Lighting, and Motion)
  • Captive Audience: Excellent ad recall with no distractions or interruptions
  • High Visual and Audio Quality
  • Target Reach: National, Regional, Complex, Movie-specific
  • Strong Media ROI
  • Guaranteed Attendances
  • Multiple Touchpoints
  • Appointment Viewing
  • Positive Brand Association
  • Affordable Screening Costs
  • Luxury Reclining Leather Seats
  • Gourmet food and beverages and fully licensed bars
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Countries
3
Cinemas
37
Cinema Sceens
240

About Us

POPCORN CINEMA ADVERTISING SALES

Popcorn Cinema Advertising Sales, is the cinema advertising arm of Cinevation. Established in 1997, Popcorn Cinema Advertising excels in all realms of media and marketing. 

We manage all on-screen and in-foyer advertising for Nu Metro Cinemas, Movies@ (owned by the Tsogo Sun Group), Epic Cinemas, and various independent chains. Our services include sales, scheduling, campaign optimization, and on-screen readiness. Currently, we oversee over 240 cinema screens nationwide, including Nu Metro’s premium circuits (VIP, Xtreme, and 4DX).

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  • Captive audience

    In the cinema, your message gets the attention it deserves. With no distractions, no skipping, and no scrolling, your ad plays on the big screen to a fully engaged audience. Viewers are settled in, focused, and primed to absorb your brand’s story.

  • High visual and audio quality

    Cinema delivers your message in stunning high definition with surround sound that commands attention. Your brand comes to life on the big screen with rich colors, crisp detail, and immersive audio — creating a premium experience that TV, mobile, and online ads simply can’t match.

  • Eventing

    Cinema isn’t just a screen it’s an experience. Audiences arrive expecting entertainment, excitement, and impact. Your ad becomes part of that event like atmosphere, positioned alongside blockbuster films in a premium, distraction-free environment. It’s the perfect moment to make your brand feel larger than life.

  • Target Reach

    Cinema advertising offers precise targeting across demographics, locations, and lifestyles. Whether you’re aiming for millennials, families, professionals, or local communities, you can place your brand in front of the audiences that matter most.

EVENTS

Popcorm Media is dedicated to providing unparalleled cinema experiences. We regularly host talent visits by movie stars, fun competitions, exclusive promotions, and exciting in-cinema marketing activations. In addition to our regular offerings, Popcorm Media provides exceptional facilities for corporate events and birthday parties, ensuring every celebration is unforgettable. We are committed to delivering the best in cinema entertainment. Our dedication to innovation and excellence ensures that every visit is an extraordinary experience.

Contact Our Team

Contact Us

Have questions about cinema advertising or ready to launch your next campaign on the big screen?

Our team is here to help you create high-impact, memorable experiences for your audience. Reach out today let’s bring your brand to the spotlight.

  • +27 11 329 0600

  • info@popcornadvertising.com

  • Thynk Park, 1st floor Summit Road cnr Jan Smuts, Dunkeld West 2196

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